12 PPC Tools

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget. If you have a lot of other marketing tasks on your plate, this process can seem daunting. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Some are low-priced, while others offer automated features to limit the need for unnecessary human involvement. Many of these tools fall into the categories of general PPC management, bid management, or reporting. To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. PPC Management Tools WordStream PPC Advisor Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter WordStream’s PPC Advisor is targeted to small business owners who want to take advantage of PPC properly but do not have the finances to staff experts or hire advisors. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. With WordStream Advisor, you can activate the “20 Minute Work Week” tool which will take a short time to analyze PPC campaigns and send recommendations on how you can improve your campaigns. You can then make these changes through the Wordstream software. You can also build campaigns, identify positive and negative keywords, and adjust budgets. The software also allows you to create optimized landing pages, as well as track and build reports around conversion and call data. Below is a quick explainer video:  

    WordStream offers a seven-day trial to those who fill out a contact information form. Optmyzr Cost: $499/month (Pro), $799/month (Pro ). The Enterprise version’s cost is unspecified. Integrations include: Google, Bing, and Yahoo ads programs For marketers or agencies with larger budgets, interest in running multiple PPC campaigns, or who just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. Like WordStream, this paid platform similarly allows you to launch, track, and manage PPC campaigns on different platforms. According to Optmyzr’s website, all versions of the software allow users to automate scripts, alerts, and reports. Each membership also comes with biannual product training sessions with Optmyzr reps. One of Optmyzr’s tools, the Automyzr, allows users to upload and generate campaigns in bull from data sources like spreadsheets or integrations. Once the data is uploaded, a user can use certain criteria such as “brand” or “product” to generate names and other elements of ads automatically. Here’s a demo that walks through the process:  


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