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Ephemeral Content: How

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a […]

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How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter. Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and […]

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Remember the Future

Advent reminds us we’ve already seen it. When Mark the Evangelist wanted to sum up the way Jesus started His earthly ministry, he used these words: Now after John was arrested, Jesus came to Galilee, proclaiming the good news of God, and saying, “The time is fulfilled, and the kingdom of God has come near; […]

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